Игровое поле Amazon для счастливых праздников: скидки, доставка в тот же день – и искусственный интеллект

Amazon is utilizing generative AI to improve ad targeting and generate promotions quickly this holiday season. The company aims to attract more shoppers and advertisers to its platform through the use of artificial intelligence. By leveraging data from its 160 million Prime subscribers, Amazon can present more relevant ads to shoppers, increasing the chances of users making purchases. The use of generative AI also allows for the creation of personalized ads tailored to each user, potentially saving money for advertisers. However, there is concern that this could make it difficult for brands to differentiate themselves, as ads may feature similar images for different products. Amazon’s AI-imaging tools are expected to earn the company $14.2 billion during the holiday quarter.

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