The Miramar Group of Hong Kong Plans to Enhance Customer Experience with SAP Emarsys
Miramar Group is consolidating customer data from its various business units and using SAP Emarsys to improve customer experience. By unifying IT systems and enhancing data analysis capabilities, the group aims to deliver personalized content to customers. The group’s senior marketing manager, Mabel Ho, stressed the importance of understanding customers to provide tailor-made messages and product offerings. Miramar Group plans to leverage SAP Emarsys’s Smart Insights to develop an understanding of the customer lifecycle and deliver better customer experience.
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